Geo Location API: The Best Way to Find Your Location

Websites and applications today use location data to provide a good experience for their visitors. It is preferred in many areas such as e-commerce sites, news sites, search engines, order management systems. Location data corresponding to visitors' public IP addresses is used to provide visitors with the most accurate and appropriate content.

Businesses obtain location information of users through services that provide location tracking API services that they integrate into their websites or applications. So let's examine what the location tracking API is.

What is location tracking API

It is one of the most preferred services by websites. Location tracking API takes the public IP address of the visitor as a parameter and transmits the location information corresponding to this IP address to the user. In this way, websites obtain the location information of their visitors.

According to this location information, they can make many customizations, such as changing the language of the content on the website with the image in the location.

Today, the most preferred location tracking API service is Ipstack API. The Ipstack API transmits the location information corresponding to the IP address to the user in just milliseconds. Another major factor is that it provides very detailed data about the location. For example, the official currency of the current location and the continent where the location is located.

Ipstack API, which is preferred to increase the transaction volume in your businesses and generate organic traffic, is very simple to use. Let's take a look at how it's used by testing the Ipstack API in a browser.

Testing the Ipstack API from the browser

Before performing the test, we need an API key to use the Ipstack API, which provides location tracking API. For this, we choose one of the packages consisting of affordable and flexible content from the Ipstack website and register, and then we obtain an API key.

After obtaining the API key, we paste the following url into the browser.

 https://api.ipstack.com/134.201.250.155?access_key={API_KEY} 

134.201.250.155 is the IP address field. Here you can dynamically add the IP addresses of your visitors. The access_key field is your API key. When we paste our own API key and send a request to this address from the browser, the following response will be received.

              {
          "ip": "134.201.250.155",
          "hostname": "134.201.250.155",
          "type": "ipv4",
          "continent_code": "NA",
          "continent_name": "North America",
          "country_code": "US",
          "country_name": "United States",
          "region_code": "CA",
          "region_name": "California",
          "city": "Los Angeles",
          "zip": "90013",
          "latitude": 34.0453,
          "longitude": -118.2413,
          "location": {
          "geoname_id": 5368361,
          "capital": "Washington D.C.",
          "languages": [
          {
              "code": "en",
              "name": "English",
              "native": "English"
          }
          ],
          "country_flag": "https://assets.ipstack.com/images/assets/flags_svg/us.svg",
          "country_flag_emoji": "🇺🇸",
          "country_flag_emoji_unicode": "U+1F1FA U+1F1F8",
          "calling_code": "1",
          "is_eu": false
          },
          "time_zone": {
          "id": "America/Los_Angeles",
          "current_time": "2018-03-29T07:35:08-07:00",
          "gmt_offset": -25200,
          "code": "PDT",
          "is_daylight_saving": true
          },
          "currency": {
          "code": "USD",
          "name":"US Dollar",
          "plural": "US dollars",
          "symbol": "$",
          "symbol_native": "$"
          },
          "connection": {
          "asn": 25876,
          "isp": "Los Angeles Department of Water & Power"
          },
          "security": {
          "is_proxy": false,
          "proxy_type": null,
          "is_crawler": false,
          "crawler_name": null,
          "crawler_type": null,
          "is_tor": false,
          "threat_level": "low",
          "threat_types": null
          }
          }


              

Ipstack API also performs bulk IP address query. We can access the location information of multiple IP addresses from a single query.

Let's update our query as follows and send a request.

 http://api.ipstack.com/134.201.250.155,72.229.28.185,110.174.165.78?access_key={API_KEY} 

The response will be as follows.

              [
          {
          "ip": "134.201.250.155",
          "type": "ipv4",
          "continent_code": "NA",
          "continent_name": "North America",
          "country_code": "US",
          "country_name": "United States",
          "region_code": "CA",
          "region_name": "California",
          "city": "Los Angeles",
          "zip": "90013",
          "latitude": 34.0453,
          "longitude": -118.2413,
          "location": { ... },
          "time_zone": { ... },
          "currency": { ... },
          "connection": { ... },
          },
          {
          "ip": "72.229.28.185",
          "type": "ipv4",
          "continent_code": "NA",
          "continent_name": "North America",
          "country_code": "US",
          "country_name": "United States",
          "region_code": "NY",
          "region_name": "New York",
          "city": "New York",
          "zip": "10036",
          "latitude": 40.7605,
          "longitude": -73.9933,
          "location": { ... },
          "time_zone": { ... },
          "currency": { ... },
          "connection": { ... },
          },
          {
          "ip": "110.174.165.78",
          "type": "ipv4",
          "continent_code": "OC",
          "continent_name": "Oceania",
          "country_code": "AU",
          "country_name": "Australia",
          "region_code": "NSW",
          "region_name": "New South Wales",
          "city": "Coffs Harbour",
          "zip": "2450",
          "latitude": -30.2963,
          "longitude": 153.1135,
          "location": { ... },
          "time_zone": { ... },
          "currency": { ... },
          "connection": { ... },
          }
          ]


              

Conclusion

Location tracking API services provide many advantages to businesses. Ipstack API is the most preferred location tracking API service with its ease of use, flexibility, speed and reasonable prices. You can access detailed information about Ipstack API here to add power to your applications and attract visitors.